SINGHAL, A. The Role of Artificial Intelligence in Enhancing Ad Personalization: A Study on Programmatic Advertising. Journal of Artificial Intelligence General science (JAIGS) ISSN:3006-4023, [S. l.], v. 3, n. 1, p. 431–445, 2024. DOI: 10.60087/jaigs.v3i1.246. Disponível em: https://newjaigs.org/index.php/JAIGS/article/view/246. Acesso em: 17 aug. 2025.